ABOUT ME

For me, design has never been just about objects, visuals, or trends—it has always been about storytelling. Every line, every texture, every detail is an opportunity to create an emotional dialogue between people and the world around them. I see design as a bridge: between function and beauty, between culture and innovation, between imagination and reality.

As both an industrial designer and a graphic designer, my career has been shaped by a deep curiosity and a passion for experimentation. Over the years, I have been fortunate to receive international recognition and awards for projects that span across multiple disciplines: from commercial and residential furniture that redefines how spaces are experienced, to packaging and branding in the food and beverage industry that tells the story of culture through form and color. These projects are not just professional milestones; they are reminders of my belief that design has the power to inspire, connect, and transform.

My creative process is nurtured by the things I love: nature, gastronomy, and music. Nature teaches me about proportion, resilience, and harmony. Gastronomy reveals the beauty of rituals, flavors, and the design hidden in the simplest act of sharing a meal. Music, on the other hand, gives rhythm and emotion to my work, reminding me that design, much like a song, should awaken the senses and leave a lasting impression.

I am deeply fascinated by materials and processes. I believe that innovation is born when traditional craftsmanship meets cutting-edge technology, when raw matter is transformed into something that not only functions but also tells a story. Whether it’s exploring the potential of new materials, experimenting with manufacturing techniques, or pushing the boundaries of CNC and digital fabrication, I see each challenge as an invitation to rethink what design can be.

At the heart of my practice lies a commitment to giving design an authentic cultural identity. As a proud contributor to Mexican design, I see every project as an opportunity to highlight the richness, diversity, and creativity of my culture. Mexican design, in my view, is not just a style—it is a way of seeing the world, one that blends tradition and modernity, craft and technology, roots and innovation.

Ultimately, my goal is simple yet ambitious: to create designs that are more than objects or visuals. I want them to be experiences—moments that invite people to pause, feel, and connect. Whether it is a chair, a piece of packaging, or a brand identity, each design carries within it the same essence: a story told with honesty, emotion, and purpose.

SKILLS

TECHNICAL

Industrial Design

Graphic Design

Conceptualization

P.O.P.

Furniture

Packaging

3D Modeling

Ilustration

Video

Production Implementation

Material Knowledge

CNC Machinery handling

Managment

Costs

AWARDS

Quorum Award Mirror Ego 1990

Quorum Award Wine display patterning 2004

Best Booth Award LVM Booth for furniture exhibition 2016

A´Design Award "Flat-Pack" furniture BEAT line 2016

Finalist and expositor on MUMEDI (National Design Museum)

Bienal Iberoamericana de Diseño Packaging design for a beer line

National Mexican Design Award Packaging design for a beer line 2022

Download My CV

PORTFOLIO

OsarioLine	VigiliaUnwrapped	RedFusionUnwrapped
LenguaUnwrapped	CriptaUnwrapped	BrumaUnwrapped
AlburLine	RosaMelcacho	AlmaMaria
AquilesBaeza	TeclaVarela	ChilangaMiAMorSq
Chilanga mi Amor	Skulls line Storytelling, design, naming and illustration of a craft brewing line	Huicholes can Graphic design Beer line
Skull Line Back Information Can	Skulls line Back Story telling	LatasGenial Storytelling, design, naming and illustration of a craft brewing line
Ungrap Label MeraMera Graphic design, characters and name proposal for beer label	Ungrap Label Malacuata Graphic design, characters and name proposal for beer label	Ungrap Label Adefesio Graphic design, characters and name proposal for beer label
Ungrap Label Siniestra Graphic design, characters and name proposal for beer label	Ungrap Label Malhora Graphic design, characters and name proposal for beer label	Beat Dining Chair A´Design Award Winer 2015-2016 Bamboo plywood 1in Free tool assemble, flatpack chair.
Valchromat Chair A´Design Award Winer 2015-2016 Valchromat 1in Free tool assemble, flatpack chair.	Lounge Set Beat Line A´Design Award Winer 2015-2016	Dining Set Beat Line A´Design Award Winer 2015-2016
Rocking Chair A´Design Award Winer 2015-2016	Dinning Set MayoCinco Bamboo plywood and Valchromat	MayoCinco Chair Bamboo Plywood and Valchromat
HoneyComb Chair Bamboo plywood	Tarantula lounge chair Valchromat	Owl Stool Bamboo plywood 1in
Bird House Bamboo plywood 1in and valchromat	Tulip Lamp Bamboo plywood 1/4in and handcrafted woven	Tulip Lamps Bamboo plywood 1/4in / valchromat 8mm and handcrafted woven different colors
Nesting Tables Bamboo plywood nesting tables with valchromat applications	Portable Table for work and breakfast Portable Table made of bamboo plywood 1in	LVM Stand Stand made with bamboo plywood and valchromat 1in, no tools required to assemble it. Best Booth Award Las Vegas Market 2016
LVM Stand Stand made with bamboo plywood and valchromat 1in, no tools required to assemble it. Best Booth Award Las Vegas Market 2016	Wedgewood Booth Stand made with bamboo plywood and valchromat 1in, no tools required to assemble it. Best Booth Award Las Vegas Market 2016	Frut Bowl Frut bowl made with bamboo plywood 1/4 in
Genial Booth	Valet Accessories Station Bamboo plywood 1in with valcrhomat 1/4in	Beer Basket First Aids Basket for 3 beer made with valchromat 8mm and handcrafted woven
Nespresso Bestbuy four sides booth MDF four sides booth for Nespresso	Loreal Booth Booth instal in Las Americas Mall, Guadalajara.	Display Shoes Display for Crane, woman shoes
Wine Cellar Paternina Wine cellar display for 24 bottles winer of Quorum Bronze Award 2004	MontajeFutureLogo_edited Design and conceptualization of dispensers for canned potatoes	Newspapper Display Newspaper display made of MDF 15mm
Exhibidor para zapatos	Counter MARS Counter for MARS with thermoformed sides and front in Pet-G printed	Bergerie Angelisima Bergerie made in Valchromat 1 and 1/2 in and plexiglas
EVOLIFE display Evolaife display made in plexiglas	Cross Merchandising Kelloggs Display for cross merchandising made in styrene	Floor display Asepxia Flor display un wire, tubular structure and styrene
PepsiWiwichus	Display for bottles Display in bamboo plywood 3/4in for water bottles	Gravity Display OZON Gravity display in wire and plexiglas
Carrito Sol	Floor display MOBO Floor display made in MDF for brochures and magazines	Package line Gourmelicious Package line for frozen food.
Vidal Gummies line Design of a full gummies line for Spanish company Vidal	Gummies line Park Line Design for a full gummies line for a German company Park Lane	Cajilla Panques
Boxes Design for a line of boxes in MDF paint by hand	Wedding Invitation Wedding Invitation design, fabricate in valchromat 8mm	Tzompantli Genial Box Gelcoat and resin box
Loteria Genial Gelcoat and resin box	Sandia Genial Gelcoat and resin box	Milagros Gelcoat and resin box
Funda Gelcoat and resin box with protecting bag	IMG_7021 Memorial for dogs (urn) made in resin	Logo Genial Brand Design Genial Brewing
Logo Osario Brand Design Osario Brewing	Genial! Logo Logo Design	Brochure para linea de Mobiliario Graphic design and photo shooting of furniture line for a brochure
Brochure para mobiliario Graphic design and photo shooting of furniture line for a brochure	Huichol KlaKs NFT´S Project	Tzompantli KlaKs NFT´S Project
Cactus KlaKs NFT´S Project	Cerveceria Genial Web Web Design for Brewing company	Genial Web www.geniial.com